What are Real Catchment Areas for?

Real Catchment Areas help you answer the question: where do my clients come from? 

With our GPS mobile data, we can tell you where the people who visit your store’s area live and/or work. Therefore, instead of using general catchment areas, you can use your Real Catchment Areas for each store based on objective data. 

This allows you to:

• Understand how close or far people actually come from
• Compare the Real Catchment areas of different stores 
• Compare the behaviour/movement of your potential clients Pre-covid vs. Post-covid
• Analyse whether there are opportunities to open new stores close to where there are concentrations of people visiting other stores 
• Study potential cannibalisation between two stores 
• Study the demographic and economic profiles of the people who visit your store’s area 
• Devise marketing strategies based on the profiles of the people visiting your store’s area